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  • Robin Johnson


Business Card Design

A while back a client asked me to design their business card using baroque artwork. I had seen the type of artwork they were referring to, but I had not heard the term at the time.

Now I love to incorporate this artwork into business cards, book cover designs and more. It provides for a very regal and elegant look. This image shows it paired with our new suede laminated business cards with raised foil.

Here is the definition as written on

• Main Entry: 1ba·roque

• Function: adjective

• Usage: often capitalized

• Etymology: French, from Middle French barroque irregularly shaped (of a pearl), from Portuguese barrocoirregularly shaped pearl

• Date: 1765

1. of, relating to, or having the characteristics of a style of artistic expression prevalent especially in the 17th century that is marked generally by use of complex forms, bold ornamentation, and the juxtaposition of contrasting elements often conveying a sense of drama, movement, and tension

2. characterized by grotesqueness, extravagance, complexity, or flamboyance

3. irregularly shaped —used of gems (a baroque pearl)

I was astounded what a simple search for this stock photography produced. Beautiful backgrounds, frames and scrolls. I have a secret soft spot for anything with swirls and curves. The artwork is incredible and very versatile. I can envision using this artwork for the promotion of fine furnishings, art dealers, framers, photographers, interior designers, and youth related fields (some of the more grunge looks). The patterns would work great for many business professionals as an accent to their design.


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