business cards | bargain cards | postcards | stationery | brochures & flyers | web services | logo design
• • • • • • • FAQs - 4/4 printing | portfolio
What is 4-color printing?
Offset/Process Printing prints 4 colors CMYK (Cyan, Magenta, Yellow & Black) as miniature dots in precise closeness to each other. Every imaginable color can be created by the subtle overlapping of these 4 inks when printed.

Unlike inkjet printers or color photocopiers, full color (CMYK) printing provides accurate, detailed, and brilliant reproduction of your advertising piece at affordable prices. Look at any magazine cover for an example of 4-color process printing. This is the kind of printing found at "commercial printers", not your local quick-printer shop.

What does 4/0, 4/1 and 4/4 refer to?
4/0 means printing 4-color process on 1 side and white or blank on the other side.
4/1 means printing 4-color process on 1 side and grayscale on the other side.
4/4 means printing 4-color process on both sides.

What is UV and AQ coating?
UV (Ultraviolet Coating) is a clear liquid spread over the paper like ink and then cured instantly with ultraviolet light. UV coating gives more protection and sheen than either varnish or aqueous coating. Please keep in mind that UV coating can not be written on. Our standard business cards and postcards are UV coated.

AQ (Aqueous Coating) is a water based finish that helps protect and coat your job as it's being printed. Our brochures are printed with AQ coating on both sides.
© 2003-2008 Copyright Robin Ludwig Design. All Rights Reserved | Site Map | Privacy Policy